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KPMG acquires consultancy in innovation push


Led by high-profile partner Paul Howes, KPMG has acquired another firm which draws on the skillset and focus of media and marketing bosses.

By Jotham Lian3 minute read
paul howes  kpmg

KPMG’s customer, brand and marketing advisory (CBMA) business has announced the acquisition of customer experience innovation consultancy, UDKU.


UDKU’s three owners, Mark Timmins, Colin Jowell, and Kon Marinis, will join up with KPMG CBMA today in Sydney, together with their team of 10 entrepreneurial and creative staff.

KPMG chief executive Gary Wingrove said the acquisition comes as companies start to grapple with customer experience and disruption.

“Over the next five years, almost 90 percent of companies expect to be competing on the basis of customer experience alone,” said Mr Wingrove.

“The world according to the customer will define organisations’ design, processes and technology changes.

“UDKU beautifully complements CBMA’s expertise by deepening our customer experience and digital design capabilities, as well as adding a new dimension of physical design skills.”

KPMG CBMA partner in charge Paul Howes said the acquisition of UDKU was in line with CMBA’s targeted growth.

CBMA has made several high-profile appointments over the last few months, including former Publicis Communications chair and Publicis Australia chief executive Andrew BaxterLouise Pogmore, former managing partner of PR agency One Green Bean, and Greg Daniel, former CEO of advertising agency The Campaign Palace.

“UDKU is a bit of a birthday present for our venture. It is just over a year since CBMA was formed, off the back of our acquisition of Acuity Research and Insights, and a combined team of 43 specialists,” said Mr Howes.

UDKU services a mix of blue chip and start-up companies. Key projects include helping Manu Fiedel and Phil Davenport turn confit duck into sexy street food with Duck In Duck Out; helping Fonzarelli pioneer the electric scooter market; working on Barangaroo House physical space design; and developing a revolutionary customer experience concept for AMP.

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KPMG acquires consultancy in innovation push
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Jotham Lian

Jotham Lian


Jotham Lian is the editor of Accountants Daily, the leading source of breaking news, analysis and insight for Australian accounting professionals.

Before joining the team in 2017, Jotham wrote for a range of national mastheads including the Sydney Morning Herald, and Channel NewsAsia.

You can email Jotham at: This email address is being protected from spambots. You need JavaScript enabled to view it. 

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