KPMG adds marketing, media boss to its ranks

KPMG adds marketing, media boss to its ranks

Andrew Baxter

KPMG has appointed the former boss of marketing and advertising powerhouses Ogilvy Australia and Publicis Australia as a senior adviser to its entrepreneurial customer, brand and marketing advisory (CBMA) business.

Former Publicis Communications chair and Publicis Australia chief executive, Andrew Baxter will advise KPMG CMBA clients on brand and customer experience, and support the leadership team in development of new growth initiatives.

Mr Baxter, who is also the former chief executive of Ogilvy Australia, is currently the chair of two boards, including the Lord Mayor’s Charitable Foundation and Deakin Business School, and is the non-executive director of the Sydney Symphony Orchestra and Australian Pork.

The latest appointment to KPMG’s CBMA business since it was established in July 2017 follows Carmen Bekker (ex-JWT) Amanda Hicks (Acuity), Lisa Bora (ex-Google), Mark Hassell (ex-Virgin Australia) who joined as partners; directors Karen Halligan (ex-Zenith), Louise Pogmore (ex-One Green Bean), Melanie Evans (formerly GM of Business to Business IT at Telstra) and Nick Deverson (ex-AMR Australia); and associate directors Justin Gurney (ex-Publicis) and Stephanie Pemberton (ex-Qantas).

“In under a year, our CBMA team has grown to over 100 people and is delivering work for some of Australia’s most forward-thinking organisations — Andrew will help us build to the next level,” said KPMG CBMA partner-in-charge, Paul Howes.

“He is one of Australia’s most respected brand leaders with over 25 years of pushing the status quo when it comes to helping brands connect with their customers.

“He also brings unparalleled insights into how clients can bring maximum value to the brand and consumer value chain, as well as a compelling lens to help our clients reshape their customer conversations.”

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KPMG adds marketing, media boss to its ranks
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