Louise Pogmore, formerly managing partner of PR agency One Green Bean, and Greg Daniel, former CEO of advertising agency The Campaign Palace, will co-lead KPMG’s new social media services. Both are well-known executives in the Australian PR and advertising sectors.
Paul Howes is partner in charge, as lead of KPMG’s brand, marketing and advisory business, as well as the big four’s wealth management arm.
Declining public trust in corporations has informed the move, which KPMG’s chairman Alison Kitchen flagged late last year as a headline issue the firm is tackling with its big business clients in 2018.
“Public trust is a top priority for Australian business leaders for 2018,” said Mr Howes.
“As more organisations struggle with their social licence to operate, harnessing social is now a boardroom-level priority.”
Public distrust came in at number six in KPMG’s 2017 report on what keeps Australian executives awake at night. In the report, the firm argues public distrust is at crisis levels, requiring a significant shake-up in communication strategies.
“For business, we need to ensure consumers feel they are genuinely being heard. They must feel that their needs are being taken into account and that they are dealing in a transparent world of integrity, instead of spin,” KPMG’s report said.
“This necessary cultural realignment is a huge challenge, not just for 2018, but also for the years ahead.”