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The mid-tier network has now rolled out a global rebrand in over 90 countries and territories.
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Mazars unveils global rebrand
22 October 2020
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9 minute read
The rebrand was two years in the making, and reflects Mazars’ aspiration to bring choice and a different perspective to the audit, tax and advisory market, said chief executive and chair Hervé Hélias.
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“I’m very excited to reveal our new brand identity and positioning, after two years of deep and broad consultation with our partners, employees, clients and stakeholders,” Mr Hélias said.
“It reflects who we are today and confirms our aspirations for the type of firm we want to be in the future.
“We are one connected team around the world, with the scale to serve large international clients and the agility to be creative and personal in our approach.”
The accounting group’s rebrand launch comes off the back of a 10.4 per cent increase in global revenue to €1.8 billion, supported by a strong 9 per cent organic growth.
Mazars Australia, which doubled its local presence through mergers in Brisbane and Melbourne last year, had announced a 100 per cent growth in revenue in 2019.
Jim Mascitelli, managing partner of Mazars in Sydney, said he was extremely proud of the rebrand.
“Our new brand identity and positioning captures our ability to bring a personal and local touch with the scale of our international firm,” Mr Mascitelli said.
“It is a celebration of who we are today, a way to reaffirm our promise and bring it to life through what we do, what we say, how we look and, most importantly, how we act.”
According to the firm, the new brand identity also reaffirms Mazars’ purpose and long-standing values of integrity, responsibility and accountability.
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