PwC has announced that Mark Reinke will join the advisory board at the firm’s CMO Advisory practice from July 2018.
Mr Reinke, Suncorp’s former group executive for customer, data and marketing, and chief customer experience officer, left his position earlier last month after 14 years with the bank.
PwC’s chief creative officer Russel Howcroft welcomed Mr Reinke as “one of the most respected senior marketing executives in Australia” and said his appointment would boost CMO’s offerings.
“The CMO Advisory Board has played an important role in our rapid growth, providing industry insights and a perspective on global marketing trends that are reshaping the CMO agenda,” said Mr Howcroft.
“Being able to draw on the experience and expertise of the board has ensured that the work we have been doing is both future focused and is solving the most important challenges facing the marketing industry.
“Mark will bring expertise in the changing role of technology in marketing along with the management of multiple brands in the same portfolio, which has been a significant focus of his recent role at Suncorp.”
PwC’s CMO Advisory was launched in early 2017, focusing on marketing, brand and media strategy, operations and structure, and investment analysis and optimisation.
“I am excited to work alongside a talented group of professionals at a time when marketing is pivotal to delivering earnings growth,” said Mr Reinke.
“New platforms and capabilities are enabling deeply accountable and engaging marketing campaigns and PwC is uniquely positioned to leverage these platforms to solve client problems.”
Mr Reinke’s appointment follows Sunita Gloster’s appointment earlier this year, and now joins Mark Buckman, Mike McGrath, Megan Brownlow, Lawrence Goldstone, Justin Papps, and Mr Howcroft on the advisory board.
Jotham Lian is the news editor of Accountants Daily, the leading source of breaking news, analysis and insight for Australian accounting professionals.
Before joining the team in 2017, Jotham wrote for a range of national mastheads including the Sydney Morning Herald, and Channel NewsAsia.