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QuickBooks, an online accounting software developed by Intuit, has launched its new mobile accounting app for the self-employed market.
The new mobile app, Self-Employed, has been developed for the self-employed sector to manage their business finances, allowing users to manage receipts, profit and loss, as well as prepare invoices and track expenses.
The launch of the app came as a result of recent research conducted by the Pew Reseach Centre, which found 77 per cent of Australians have some form of smartphone engagement.
Further research conducted by Intuit showed 61 per cent of businesses surveyed still managed their finances through “old-fashioned” paper-based methods, yet 60 per cent were interested in completing business tasks on their phones.
Nicolette Maury, vice-president and country manager of Intuit, highlighted that the app could provide further opportunities for accountants to tap into these “micro-clients” who, in her opinion, are overlooked by firms, by showing them better means of managing their finances.
“As the client uses QuickBooks Self-Employed, they can provide their accountant with richer data, enabling tax returns to be maximised. QuickBooks Self-Employed is really a win-win offering,” said Ms Maury.
She believes the app will see the self-employed move away from traditional financial record-keeping and begin to embrace digital methods.
“I predict the launch of QuickBooks Self-Employed will put an end to people storing receipts in shoeboxes,” she said.
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