Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

White label advice service to launch for accountants

The founder of actuarial certificate provider Lime Super has partnered with the general manager of a professional networking company to launch a white label advice service for unlicensed accountants.

Technology Reporter 04 August 2016
— 1 minute read

A white label service called Plenty Plus, to be launched later this year by Lime Super founder Greg Einfeld and White Collar Quotes general manager Josh Golombick, will offer advice on topics such as setting up SMSFs, buying property in SMSFs and salary sacrificing.


Mr Einfeld said Plenty Plus will enable accountants and their clients to “generate advice entirely online in under 10 minutes”.

“The new laws imposed on accountants are clear – provide SMSF advice without a licence and you are breaking the law,” said Mr Einfeld.

“This means a lot of accountants without an AFSL will have to refer their clients to a financial adviser – an expensive exercise for the client. It also means the accountant loses the control of the customer experience.”

Plenty Plus, he said, will operate under its own AFSL and will provide clients with the ability to speak to a financial adviser by phone or video conference if they would like to discuss their advice.

Mr Einfeld said Plenty Plus is set to be launched in the third quarter of 2016.

White label advice service to launch for accountants
image intro
accountantsdaily logo


Are you thinking of expanding your offering into SMSFs to grow your client base? Become a pro at SMSF fundamentals and make your clients bulletproof with the SMSF Foundations course. Learn directly from Aaron Dunn from Smarter SMSF as he deep-dives into the fundamentals you need to know to successfully undertake your work as an SMSF practitioner. Earn up to 21 CPD hours! Learn more