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International software company to ramp up Aussie activity


One international software company has labelled Australia a “significant” market in which to expand its activity, particularly in relation to its cloud-based services.

By Katarina Taurian 8 minute read


Speaking to AccountantsDaily, Sage’s executive vice-president for product marketing, Jennifer Warawa, said Sage has identified significant opportunities for growth in Australia, having recently experienced a strong demand for cloud-based services from Australian accountants.

“For example, the number one market we’re getting requests about Sage Live [from] right now is Australia ... Probably more so than any other country,” she said.

“It’s definitely on our map, 100 per cent.”

She noted that Sage is looking at the current challenges of expansion in the Australian market, including that major customer business centres are based in Dublin and Atlanta.

Also speaking to AccountantsDaily, managing director of Sage Software Australia, Alan Osrin, said Sage has retained and grown its market share within Australia, and similarly said there is an increasing level of demand for cloud products.

Mr Osrin said there will be a rollout of new products and services to Australia by the end of this year or early next year.

Van Diamandakis, Sage’s brand executive vice-president, said the Australian market can also expected heightened marketing activity and an increase in Sage events within the next 12 months.

“Australia is a really important market for us,” Mr Diamandakis said.

Katarina Taurian


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