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Sage announces new partnerships, aggressive growth plans


Accounting software provider Sage has announced new international partnerships and initiatives, and delivered an ambitious growth strategy for its business and products.

By Katarina Taurian 11 minute read


Speaking at the Sage Summit in Chicago, chief executive Stephen Kelly focused on Sage’s plans to grow its cloud-based services in particular.

He flagged that Sage will be investing heavily in its cloud services, including Sage One, Sage Live and Sage X3 Cloud.


In addition, Mr Kelly announced that Sage is furthering its partnership with Salesforce for Sage Live, its real-time accounting service.

Mr Kelly also said Sage Live is set for European expansion later this year, and will become available to businesses in France, Germany and Spain.

“Technology disruption has dictated that Sage reinvents its business to embrace the cloud. And in technology there are only two types of companies: growing companies or dying companies. And history doesn’t look kindly on those businesses who ignored disruption,” Mr Kelly said.

“The marketplace is evolving at record speed, accelerated by mobile, social, big data and cloud. IDC calls this the biggest change in 30 years,” Mr Kelly said.

“Customers are buying services, not servers. They are looking to use SaaS [Software as a Service] to replace older systems. By 2020, 60 to 70 per cent of all software, services and technology spending will be cloud-based.”

However, Mr Kelly also noted that Sage will continue to invest in its desktop solution, repeating on several occasions that “forced migrations” will not become part of the company’s growth strategy.

Sage will also be further integrating mobile first, internet sciences, blockchain and artificial intelligence technology into its product development.

Partners will play a more significant role in Sage’s growth strategy moving forward, Mr Kelly said. He pledged to drive 45 per cent of the company’s worldwide revenue through partners, increasing this from 38 per cent.

Mr Kelly also announced new partnerships with TomTom Telematics. Sage’s executive vice-president of product marketing Jennifer Warawa explained how Sage Live works with this “connected car technology”, allowing businesses with fleets of vehicles to record mileage and automate expensing and invoicing.

Katarina Taurian


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