The accounting software company has announced several new global partnerships as part of its integration strategy aimed at assisting SMEs.
MYOB teams up with international heavyweights
MYOB has made a push towards incorporating additional service providers into its software, and has this week confirmed new partnerships with American Express, OnDeck and NAB.
“Our partner strategy has answered the resounding call from small business, accountants and bookkeepers alike that the financial industry needs to be integrated, simple and effective for its users,” said Andrew Birch, general manager of industry solutions at MYOB.
“We can never underestimate the importance of our partners, as they allow us to deliver a highly sought-after integrated service offering to our customers. No longer do customers go to the one bank or brand to look after their needs; they want choice and more efficiency from service providers,” he said.
MYOB will partner with NAB this quarter, enabling users to integrate their data with NAB’s QuickBiz Loan application.
The application allows eligible customers to apply for up to $50,000 in unsecured lending.
“Last year, we also partnered with small business lender OnDeck to help ease the process for businesses when it comes to approving and funding small business loans. For us, it’s important that we help our customers harness the opportunity to grow,” Mr Birch said.
This is one of many partnerships the firm has struck in the last 12 months. MYOB said it has been the only accounting software firm in Australia to receive bank feeds direct from American Express.
This will be extended from this month to an additional five bank feeds from smaller institutions, including Cairns Penny, P&N Bank and Bartercard Australia.
“In the modern day of business, we no longer bank with one bank or use one piece of software for all our business needs. Customers want simple integration, and that is our key driver for new partnerships.”
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