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Robo-advice pressure to hit suburban firms


Robo-advice can engage clients in ways the advice industry previously thought were too complex and may put fee pressure on suburban firms, according to one research house.

By Reporter 7 minute read

Speaking at the Morningstar Conference in Sydney recently, Morningstar's head of adviser solutions for the Australasian region, Andrew Whelan, said robo-advice has been able to dial down perceived complexities within client engagement.

"Advisers who have been focusing their businesses on clients with simple needs will come under fee pressure," Mr Whelan said.

"New models of advice may challenge the need for suburban planners focusing on simple needs dotted around the suburbs."

Mr Whelan noted that pure-play robo-advisers are likely to fail, because the cost of acquiring the client is far too great for them to be profitable over the medium term.

However, he cited the example of the US in stating that people who have embraced robo-advice have 55 per cent more clients because they have been able to break down the geographic barrier.

"You can have clients in Brisbane, and service them equally well through your clients that live in your local area," Mr Whelan said.

"The local referral requirements are there."


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