As part of the software giant’s recent product innovations, accountants are now able to access an online single dashboard view across all of their clients’ MYOB cloud accounting solutions.
According to MYOB, the product has received strong uptake in its short time in market, with more than 7,500 users surpassing the company’s expectations for the solution.
This, the company has said, demonstrates how accountants now value efficiency tools across an increasing number of cloud-enabled clients.
"It delivers time and efficiency to practices, enabling them to grow their advisory business," the tech company said.
Andrew Birch, MYOB general manager of industry solutions, was thrilled with the strong response from practices across Australia and New Zealand around the concept of the Connected Practice, and also the strong uptake from those already utilising the new Client Accounting Solution with online ledgers for efficiencies.
“I was recently speaking to a large accounting network and their excitement around all of the opportunities ahead was palpable,” Mr Birch said.
“We are absolutely focused on delivering the future of the accounting industry, and that means delivering innovative solutions today that will be critical for tomorrow. Over the longer term, as showcased at INCITE, we are building the MYOB platform, which lets businesses and accountants connect seamlessly online, taking advantage of the transformations occurring within the industry.”
Grant Thornton partner Dale Ryan also welcomed the Connected Practice vision, recognising its value towards greater workability between practices and their clients.
“Technology and innovation in the compliance space allows us additional time to focus on advisory services that our clients consider to be most valued as we help them on their growth journey,” he said.
“MYOB enables portability of real-time information which often leads to highly collaborative growth conversations with our clients in the convenience of their workplace."