iscoverGlobal financial technology platform Intuit has unveiled a new virtual team of AI agents, which it says will support businesses as they experience the “once-in-a-generation shift” in which new technologies are reshaping business growth.
‘Game-changer’: Intuit’s new virtual AI agents to help SMBs address ‘growth gaps’
14 November 2025
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11 minute read
Prosperity in the era of AI
Intuit Inc. (Nasdaq: INTU) has unveiled new AI agents on the all-in one-Intuit platform, which it says creates a more powerful and automated QuickBooks experience, designed to deliver time savings, greater efficiency, insights, and value for customers.
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Now available to QuickBooks customers in Australia, a team of virtual AI agents and trusted human experts will seamlessly deliver 'done-for-you' experiences across essential financial pillars, the provider said, including growing and managing customers, accounting, finance, and sales tax—all within the Intuit platform.
Now available to QuickBooks customers in Australia, a team of virtual AI agents and trusted human experts will seamlessly deliver 'done-for-you' experiences across essential financial pillars, the provider said, including growing and managing customers, accounting, finance, and sales tax—all within the Intuit platform. Together, Intuit said in a statement, “this virtual team automates time-consuming tasks, streamlines collaboration and workflows and surfaces insights and recommendations that enable smarter, faster business decisions”.
“Businesses can save up to six hours a week by completing workflows across multiple applications, including accounting, financing, customer management, and more.”
These updates are accompanied by a completely redesigned and personalised QuickBooks web layout, the provider went on, including a transformed homepage, with a “striking display of customizable widgets with a powerful business feed that shows real-time intelligent insights, recommendations, and summarises the workflows and tasks completed by the AI agents”.
Speaking about the updates, Intuit regional vice president in APAC Suzy Nicoletti (pictured) said: “We are experiencing a once-in-a-generation shift where AI is fundamentally reshaping how businesses run and grow.”
“We believe inefficiency is the hidden tax on growth, draining potential from businesses across Australia,” she said.
“With the launch of our virtual team of AI agents, combined with human intelligence, we are bringing everything a business needs onto one platform. QuickBooks on the Intuit platform not only provides access to groundbreaking AI agents to streamline workflows, but also enables customers to access their essential business tools that work seamlessly together across their most critical jobs,” Nicoletti continued.
“This allows us to deliver truly ‘done-for-you’ automation, freeing leaders from the operational grind so they can focus on their vision and power their prosperity in this new AI era.”
Intuit senior vice president for international Ciarán Quilty added: “Ambition is abundant, but the path to execution remains obstructed by everyday complexity. The challenge isn’t ambition itself, but the systems required to turn it into progress.”
“When routine work is automated, time and visibility returns – giving leaders the insights they need, and the confidence to act with conviction,” he said.
And Sonal Patel, the founder of Shilu's Vegetarian and an Intuit QuickBooks customer, said the new integration will have a significant impact on the growth of her business.
“As a growing business with both an online shop and stockists across Australia, we were constantly battling paperwork and GST compliance. Intuit's new AI agents on QuickBooks are a game-changer,” she said.
“The Accounting Agent handles the daily bookkeeping and categorisation, and the upcoming GST AI Agent will ensure we stay compliant without the usual headache. This automation saves us crucial time we can now spend on creating new recipes, not on spreadsheets.”
The ‘growth gap’
In conjunction with the launch of the virtual AI agents, Intuit has also released a new report, highlighting the benefits of AI-driven platform solutions for business growth.
The report, produced in partnership with Dr Chris Brauer of Goldsmiths, University of London and Symmetry Research, found that SMBs can achieve 48 per cent more revenue growth by closing the divide between ambition and execution.
For the average SMB, this ‘growth gap’ of unrealised potential equates to at least $209,330 in annual revenue left on the table, Intuit said, which rises to $625,439 for mid-sized firms.
Moreover, “a stronger ability to execute these opportunities could lift revenues across the Australia SMB economy by 6.7 per cent annually”.
Among the key findings are:
- Nearly 50 per cent of Australian leaders are nearly always involved in daily operations, while only five per cent feel confident delegating major decisions;
- 84 per cent of businesses have abandoned new growth generating ideas multiple times in the past year due to limited time, capital, or focus; and
- Owners lose over a full working day each week switching between more than nine digital systems to keep their business running, with this lost efficiency costing businesses hundreds of thousands of dollars in annual unrealised revenue.
AI, the provider said, thus becomes “the great rebalancer”, with nearly two in five (38 per cent) Australian firms report growing use of AI across multiple operational functions (finance, marketing, operations), four in five (80 per cent) of SMB leaders saying that AI can help them delegate more effectively while maintaining control, and 42 per cent noting that it already save 5–8 hours per week through automation, which is the equivalent of a full working day redirected to strategy, innovation, and client engagement.
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