iscoverBetween 68 per cent and 75 per cent of accounting professionals have reported a positive user experience with their accounting tech platforms.
Most accounting professionals satisfied with their tech, research finds
31 October 2025
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5 minute read
For its report, 2025 Accounting Tech Review, Agile Market Intelligence (Agile) surveyed 736 Australian accounting and bookkeeping professionals from April to August 2025 to explore user experience with accounting tech platforms.
Agile collected data across five main tech solution types: general ledger and ERP, practice and firm management, compliance, research and audit, insights, reporting and client engagement, and data capture and automation.
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The report found that a positive user experience did not only rely on a tech solution’s integration and functionality, but also on the user interface, ease of use, and responsiveness of the program.
Director Michael Johnson (pictured) noted that accounting and bookkeeping professionals were receptive to tech solutions reaching the market, which was highlighted by significant rates of user satisfaction.
Based on its findings, at least two in three (68 per cent to 75 per cent) accounting and bookkeeping professionals reported satisfaction with their current accounting tech solutions.
Despite data capture and automation having the lowest usage among firms (39 per cent), it reported the highest satisfaction rate – three in four users (75 per cent) reported a positive experience. Nearly two in three (63 per cent) reported a positive experience with their general ledger and ERP tools despite the solution being used by almost all firms surveyed (96 per cent).
The report also found that although compliance, research and audit were more niche – with a market share of 41 per cent – it had the second highest satisfaction rate at 71 per cent. In third place, practice and firm management, with a 72 per cent market share, and insights, reporting and client management shared a 68 per cent satisfaction rate with a 40 per cent market share.
The gap between adoption rates revealed opportunities for tech providers and firms to “realise untapped potential” in their industries, Johnson concluded.
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