iscoverWalking away from Xerocon Brisbane this year, one thing is clear: the future of accounting is being redefined by AI and smarter practice management.
Ignition at Xerocon! Here’s what you missed, and how to catch up..
10 September 2025
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3 minute read
Xero unveiled some game-changing innovations, from JAX, their integrated AI and financial “superagent,” to the inclusion of Syft Analytics at no extra cost, giving firms powerful forecasting and consolidation tools. The new Partner Hub also stood out, promising a centralised, AI-powered dashboard that brings all your client data, workflows, and tools into one seamless view. Combined with workpapers that automate tax data entry, these updates are setting a new benchmark for efficiency and insight in the profession.
But Xerocon wasn’t just about product showcases, it was about connection and community. With more breakout sessions, hands-on workshops, and practical AI-led strategies than ever before, it felt like every conversation and session was geared towards helping firms unlock real-world outcomes. From the User Experience Lab to Business Connect, there were countless opportunities to shape the future of Xero’s tools and strengthen relationships with peers and clients alike.
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Didn’t make it to Xerocon, or still curious about how Ignition can help your firm? We’re extending our Xerocon offer for a limited time: claim 50% off for 6 months on our Pro and Pro+ plans* using the code xerocon25au at checkout. Click here to get started today.
Ethan Cooney
Head of Sales & Partnerships, APAC & EMEA
Ignition
*Offer valid to new customers only who sign up to a Pro or Pro+ Ignition plan before 30 September, 2025.
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