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A new asset finance marketplace, Asset Finance Exchange, has been launched to connect accountants and asset finance specialists.
Accountants set to have ‘more choice’ with new platform, AFX
10 October 2024
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7 minute read
Newly launched Asset Finance Exchange (AFX) is an asset finance marketplace aimed at connecting referral partners, such as accountants with experienced asset finance specialists.
Powered by the country’s largest aggregator, LMG, AFX operates by facilitating referrals from accountants to trusted asset finance specialists via its “proprietary technology.”
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AFX general manager Jordan Mutton said the new development would provide accountants more choices when it comes to placing their asset finance referrals with a referral partner.
“The AFX places control in the hands of accountants, providing them the opportunity to connect with a range of asset finance specialists, not just one,” Mutton said.
“State-based and national referral hubs are available, with the platform showcasing each asset finance brokerage’s specialities such as business funding, commercial or consumer asset- making it even easier for a referring accountant to place their deal.”
The platform has an ISO 27001 certification, which “doubles down” on its infosec protocols, according to Mutton.
“Keeping accountants and their respective clients’ data secure has never been more important than in today’s landscape,” he said.
“Obtaining ISO 27001 certification and our pursuit of SOC2 Type2 certification are just a couple examples of our commitment to keeping our partners safe, something that has been a key focus ahead of taking AFX to market.”
Mutton noted the asset group is looking forward to seeing the platform develop and succeed.
“While we’re incredibly excited for what this platform will provide accountants, there’s still more to be done,” he said.
“An-in platform reviews system is being scoped, a system that’ll provide referring accountants with even greater transparency on the experience other accounts have had with referral partners.”
AFX is available for all Australian-based accountants, with future developments set to arrive in early 2025.
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