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Accountants set to have ‘more choice’ with new platform, AFX

Technology

A new asset finance marketplace, Asset Finance Exchange, has been launched to connect accountants and asset finance specialists.

By Imogen Wilson 7 minute read

Newly launched Asset Finance Exchange (AFX) is an asset finance marketplace aimed at connecting referral partners, such as accountants with experienced asset finance specialists.

Powered by the country’s largest aggregator, LMG, AFX operates by facilitating referrals from accountants to trusted asset finance specialists via its “proprietary technology.”

AFX general manager Jordan Mutton said the new development would provide accountants more choices when it comes to placing their asset finance referrals with a referral partner.

“The AFX places control in the hands of accountants, providing them the opportunity to connect with a range of asset finance specialists, not just one,” Mutton said.

“State-based and national referral hubs are available, with the platform showcasing each asset finance brokerage’s specialities such as business funding, commercial or consumer asset- making it even easier for a referring accountant to place their deal.”

The platform has an ISO 27001 certification, which “doubles down” on its infosec protocols, according to Mutton.

“Keeping accountants and their respective clients’ data secure has never been more important than in today’s landscape,” he said.

 
 

“Obtaining ISO 27001 certification and our pursuit of SOC2 Type2 certification are just a couple examples of our commitment to keeping our partners safe, something that has been a key focus ahead of taking AFX to market.”

Mutton noted the asset group is looking forward to seeing the platform develop and succeed.

“While we’re incredibly excited for what this platform will provide accountants, there’s still more to be done,” he said.

“An-in platform reviews system is being scoped, a system that’ll provide referring accountants with even greater transparency on the experience other accounts have had with referral partners.”

AFX is available for all Australian-based accountants, with future developments set to arrive in early 2025.

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Imogen Wilson

Imogen Wilson

AUTHOR

Imogen Wilson is a journalist at Accountants Daily and Accounting Times, the leading sources of news, insight, and educational content for professionals in the accounting sector. Imogen is also the host of the Accountants Daily Podcasts, Under the Hood and Accountants Daily Insider.

Previously, Imogen has worked in broadcast journalism at NOVA 93.7 Perth and Channel 7 Perth. She has multi-platform experience in writing, radio, TV presenting, podcast hosting and production.

You can contact Imogen at This email address is being protected from spambots. You need JavaScript enabled to view it.

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