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Kloud Connect announces strategic merger with data analytics firm


The merger will deliver more advanced data analytics through Kloud Connect’s practice management software for accountants. 

By Miranda Brownlee 9 minute read

Cloud-based practice management software firm Kloud Connect has announced a strategic merger with data analytics and Power BI consultancy PT 2.0.

Kloud Connect said the collaboration will further enhance Kloud Connect’s capabilities, allowing accountants to generate deeper insights and gain a more holistic view of the business landscape.

As part of the merger, Dan Beck, Director of PT 2.0, has been appointed to lead Kloud Connect as chief executive.

Mr Beck has over 20 years of experience in technology and leadership roles within the accounting sector.

“His expertise in integrating data, systems, and software is pivotal in realising Kloud Connect's vision of a holistic practice management solution,” the software firm said.

PT 2.0 with a portfolio of over 100 accounting firms and their clients across Australia, New Zealand, the US, and the UK, will continue to provide services to its client base.

Kloud Connect said bridging its cloud practice management software with advanced data analytics will enable seamless and insightful decision making.

Kloud Connect director Krish Sritharan said joining forces with PT 2.0 was a natural progression for the software firm.

“We are bringing together some of the best minds in the industry, with the most relevant experience and expertise,” said Mr Sritharan.

“This strategic move enhances our ability to harness data and technology and enables practice management in the most efficient and effective way possible.”

Mr Beck said the accounting industry has been struggling for some time with managing data spread across disconnected systems.

“Existing software isn’t natively geared to optimise a firm’s operations and firms often don’t have the technology know-how to build a solution that focuses on the long-term issues,” he said.

“We are excited to integrate with Kloud Connect, setting new standards in the industry. This merger is a step forward in delivering a seamless, data-empowered experience for accounting professionals.”

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Miranda Brownlee

Miranda Brownlee


Miranda Brownlee is the deputy editor of SMSF Adviser, which is the leading source of news, strategy and educational content for professionals working in the SMSF sector.

Since joining the team in 2014, Miranda has been responsible for breaking some of the biggest superannuation stories in Australia, and has reported extensively on technical strategy and legislative updates.
Miranda also has broad business and financial services reporting experience, having written for titles including Investor Daily, ifa and Accountants Daily.

You can email Miranda on:miranda.brownlee@momentummedia.com.au

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