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FloQast aims to expand regional footprint with local HQ


The 10-year-old US start-up has ambitious goals for its cloud accounting software.

By Philip King 11 minute read

California-based accounting software outfit FloQast is expanding into Australia and New Zealand with plans to establish a local headquarters in Sydney “to service a growing regional customer base with a localised team”.

To head up its push into the region, FloQast said it had recruited fintech executive Jason Toshack as managing director from a 16-year career at NetSuite.

Mr Toshack had spent the past three years as general manager at NetSuite and the past 18 months as vice-president. He had more than two decades of experience in software-as-a-service and would guide “all aspects of sales within the region” including helping to develop local partnerships.


Co-founder and FloQast CEO Mike Whitmire said he “couldn't be more excited to have Jason Toshack lead our expansion into the ANZ region”.

“Jason's wealth of experience and background make him uniquely qualified to drive FloQast's mission of elevating finance and accounting teams in Australia and New Zealand,” Mr Whitmire said.

Mr Toshack said he had been following the growth of FloQast since it began a decade ago

“I've operated adjacent to FloQast over the course of my career and have watched it develop into a leading accounting technology company,” said Toshack.

“I'm thrilled about the opportunity to join the team and build our presence in the region.”

FloQast’s list of customers in Australia and New Zealand included SafetyCulture, a global tech company that helped workers identify opportunities for businesses to improve, and Employment Hero, a global HR and payroll operator, both based in Sydney.

Worldwide, FloQast said its workflow automation software was used by more than 2,000 accounting teams including those at Twilio, the Los Angeles Lakers, Zoom and Snowflake.

FloQast said its cloud-based software was built “by accountants, for accountants” and enabled customers to automate reconciliations, documentation requests, financial reporting, and payroll.

Founded in 2013, the private company was founded by Mr Whitmore and Cullen Zandstra and is headquartered in Los Angeles.



Philip King

Philip King


Philip King is editor of Accountants Daily and SMSF Adviser, the leading sources of news, insight, and educational content for professionals in the accounting and SMSF sectors.

Philip joined the titles in March 2022 and brings extensive experience from a variety of roles at The Australian national broadsheet daily, most recently as motoring editor. His background also takes in spells on diverse consumer and trade magazines.

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