Sydney-based fintech start-up Easy Business App has launched a mobile invoicing app called Easy Invoicing.
The app has been specifically designed for Australian small-business owners, sole traders and accountants.
The co-founder and chief executive of Easy Business, Paul Sharpe, said the needs of small businesses were usually overlooked by fintech solutions.
“They’re often expensive, complex to navigate and use if you don’t have a dedicated finance person,” he said. “And they’re usually part of a locked-in, integrated accounting package with lots of unnecessary features aimed at big businesses.
“Also, none of them today is actually 100 per cent mobile – as they pretend to be.”
Easy Invoicing is the latest piece of the Easy Business App ecosystem, adding to the existing Payslip and STP products.
Easy Invoicing allows users to create professional, customised invoices and quotes on the go, then send them by email, text or WhatsApp. Features include overdue reminders and tracking of customer activity.
It makes BAS reporting easier and helps businesses get paid faster by allowing them to add a one-click card link straight from their invoices.
For every account that processes two invoices, Easy Business App will plant two trees – one in Australia and one in a country in need of reforestation. The company is aiming for 5,000 trees planted, including 1,000 in Australia by the end of March.
Since its launch in 2018, Easy Payslip has almost achieved $1 billion in processed payroll. In 2021 alone, the company recorded more than 10,500 new small-business accounts, including 500 Australian accountants.
In the next 12 months, Easy Business App expects to have a fully featured ecosystem to help small-business owners – and accountants – with administration, accounting, tax, compliance, websites, and many other needs that are unique to small businesses.
Mr Sharpe said the company was aiming to build a single ecosystem that could support small businesses throughout their journey.
“What small businesses tell us is that they’re too busy and don’t have time to solve everything at once,” Mr Sharpe said.
“You shouldn’t have to be an accountant or tax expert in order to run payroll and STP, create professional invoices or get quick insights into the health of your business. And you certainly shouldn’t need to be at a desk in front of a PC.
“There is no other solution in the market today that provides an ecosystem where you only need to set up once, and then you can solve one problem at a time, when you’re ready. This is the strength of the technology we have developed.”
Tony Zhang is a journalist at Accountants Daily, which is the leading source of news, strategy and educational content for professionals working in the accounting sector.
Since joining the Momentum Media team in 2020, Tony has written for a range of its publications including Lawyers Weekly, Adviser Innovation, ifa and SMSF Adviser. He has been full-time on Accountants Daily since September 2021.