Increasing concerns over digital fraud are encouraging security specialists to tackle this market.
Global cyber-security specialists push into Australia
The recent rise in cyber-security risks has driven a major push from various specialist providers into Australia.
Trustifi, the software-as-a-service email encryption security company, is recently expanding its global footprint throughout New Zealand and Australia, signing MSP and security specialists Secure Right, located in Hawke’s Bay, New Zealand.
“We’re thrilled to enhance our presence in the global marketplace by working with Secure Right, one of New Zealand’s most formidable, up-and-coming cyber security providers,” said Rom Hendler, chief executive and co-founder of Trustifi.
“We look forward to helping them proliferate easy-to-use, effective, and powerful encryption to their growing base of customers, to increase adoption of email security and improve compliance to regulations across the world.”
The company has also developed “Once Click Compliance” capabilities that cater to a range of security regulations across the world, including PDPO for Hong Kong, POPI for South Africa, GDPR for Europe, and LGPD for Brazil.
Trustifi’s solutions employ advanced AI filters and optical character recognition to combat the most sophisticated threats from malicious actors who are leveraging AI and similar techniques to conduct devastating imposter attacks on C-level executives.
These incidents are not easily detected by traditional SEG-based solutions, since SEGs function solely by screening already-blacklisted IP addresses. Trustifi’s tools can interpret context and flag keywords like “wire transfer” and “bank account”, alerting users to these more sophisticated threats before they can do damage.
“In a global environment where one breached password could cause major disruption even in the most prominent of companies, it’s crucial to offer a comprehensive and layered approach to security services,” said SecureRight’s CEO Thomas Hartley.
“Top-notch email security is crucial to that strategy.
“We look forward to seeing this powerful solution implemented among our business end-users, creating more thoroughly secure environments across-the-board.”
Meanwhile, Blockchain specialist Dedoco has also recently expanded its operations into the Australia and New Zealand markets.
In the two years since its inception, the organisation has evolved exponentially to go from a little-known start-up to a challenger brand working with more than 150 companies across government, banks, FIs, professional services, real estate and tech platforms.
Co-founded by CEO Daphne Ng and CTO Dr Ernie Teo, Dedoco is a first-of-its-kind blockchain-based digital document management solution that offers unprecedented security, trust, and transparency to its users.
Expansion into the Australian and New Zealand markets evolved as a natural next step for the team, with Dedoco already working on a proof of concept for FinTech Australia, the peak advocacy group for fintech in Australia.
Dedoco was launched during the early stages of the pandemic in response to the growing need for increased security and trust in document collaboration.
As the coronavirus swept across the globe and work-from-home orders were implemented, signing documents became more complex than it had traditionally been.
Despite the presence of existing solutions prior to Dedoco’s inception, they did not address common challenges in the industry such as the risk of fraud, unauthorised signatures, and/or non-compliance.
“Dedoco was established to directly address a gap in the market and our success to date is evidence of that,” said Ms Ng, CEO at Dedoco.
“Our adoption has been incredible in a short span of time, but to achieve this during a pandemic is almost unheard of. It’s a testament to the people driving the brand forward every single day.”
Dedoco has set itself the ambitious target of quadrupling its headcount in Australia and New Zealand by 2024.
“Improving business processes, transparency and security is critical in today’s digital landscape, so it’s great to play a part in cementing blockchain’s place in the Australian market,” said Raj Anand, director and country manager of Dedoco.
“I’m excited to be part of this growth stage as we expand on Australian shores.”