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Sage completes acquisition of Brightpearl


Sage has completed its acquisition of Brightpearl to expand its growth across the online retail sector.

By Tony Zhang 12 minute read

Accounting, financial, HR and payroll technology provider Sage Group has successfully completed the acquisition of Brightpearl, a cloud-native multichannel retail operating system for retailers and wholesalers. 

The acquisition extends the Sage Intacct value proposition, supporting customers in product-centric e-commerce organisations. 

This will enable Sage to offer customers end-to-end retail financial management, inventory planning, sales and order management, purchasing, and supplier management, CRM, fulfilment, warehousing, and logistics management.


Sage said the acquisition of Brightpearl will build on its significant technology investments for growth, as well as its support for CFOs as they digitalise their operations.

“We have made great strides in providing the technology businesses need to digitally transform their organisations today and for tomorrow. For Sage Intacct customers, the value of being part of the Sage digital network is truly coming to bear through the AI technology we have put in their toolkit to help them streamline their work and save them valuable time – whilst providing their customers with an even better service,” Dan Miller, executive vice-president, Sage Intacct said.

“The acquisition of Brightpearl sees us doubling down on our vertical strategy to bring these benefits to retail eCommerce organisations, expanding our ability to increase the role technology plays in the world’s leading businesses.”

Sage said it is in the process of onboarding early-adopter customers to an integrated solution between Sage Intacct and Brightpearl. The solution will be broadly available later this year.

“We have been both a Brightpearl and Sage Intacct customer for a few years now and are excited to see the coming together of these two brands,” Maria Gunter, CFO, BASE Materials said.

“Customers will find benefit in combining the power of Brightpearl’s ecommerce automation on the front-end with Sage Intacct’s best in class accounting features on the back-end to both streamline business processes and provide the most robust financial reporting and managerial analysis available – we look forward to seeing what the future holds.

Sage plans to continue to offer Brightpearl as a market solution, providing merchants with the choice of accounting modules or accounting platforms. This provides businesses with a single vendor to work with, as well as access to a broader portfolio of additional Sage solutions to meet their needs.   

In addition, Sage’s recent technology advancements for Sage Intacct customers include a continued focus on growing its team of data scientists and AI engineers to expand the machine learning infrastructure, investing in innovative solutions such as the AI-driven General Ledger Outlier Detection tool, Sage Intelligent Time, and a new predictive absence management tool.

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Tony Zhang

Tony Zhang


Tony Zhang is a journalist at Accountants Daily, which is the leading source of news, strategy and educational content for professionals working in the accounting sector.

Since joining the Momentum Media team in 2020, Tony has written for a range of its publications including Lawyers Weekly, Adviser Innovation, ifa and SMSF Adviser. He has been full-time on Accountants Daily since September 2021.

You can email Tony at This email address is being protected from spambots. You need JavaScript enabled to view it.

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