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Intuit QuickBooks relaunches loyalty program

Intuit QuickBooks has announced the relaunch of its ProAdvisor program, with a number of new features, including access to QuickBook Tax, as part of the rollout.

Technology Reporter 23 March 2021
— 1 minute read

The ProAdvisor Program, a free loyalty program available to all QuickBooks Online Accountant subscribers, will now provide users with tiered access to free access to QuickBooks Tax, advanced payroll features, and discounted access to all Karbon implementation and support services.


The benefits program was first launched in 2015, before a tiered system was introduced in 2019, allowing subscribers to unlock more benefits by earning more points for adding clients or achieving certification.

Intuit QuickBooks head of adviser strategy Megan Woods said the relaunch comes after consultation with users on benefits and features that would support them.

“Now more than ever, advisers and bookkeepers play an integral role in the success of Australia’s small business ecosystem, so we are committed to not just helping them on their own business journeys, but finding new ways that enable them to support their clients,” she said.

Jimmy Nguyen of DKM Accounting said he has enjoyed the benefits of the program since joining in 2019.

“The new features are a huge add-on for us, especially the inclusion of QuickBooks Tax,” Mr Nguyen said.

“At the end of the day, it’s money we can put back into the business, and the best part about it is that, unlike other cloud accounting tools, QuickBooks Tax is software agnostic, so we’re able to pull in a file from Xero or MYOB, do the tax and lodge it straight to the ATO. It’s a no-brainer for us and a huge win for our clients, too.”

Intuit QuickBooks relaunches loyalty program
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