The Australian Digital Technology Awards will recognise the leaders and emerging leaders in digital technology across accounting, financial advice, wealth management, payments and banking, lending, property and legal technology.
The judging process for the awards will be based on quantitative insights from a brand performance and user survey as well as the qualitative submissions provided by entrants.
The survey will ask industry professionals to share their experiences with the digital technology platforms that they are currently using and provide insight into the ones they would consider using in the future.
All participants in the survey will receive a summary of the survey findings when they are released in early 2021.
Every organisation participating in the awards will receive a complimentary copy of a brand performance report that will be provided with the results survey.
It will include invaluable insights into their brand’s awareness, consideration, usage, net promoter scores and customer impact scores alongside others in their industry.
Momentum Intelligence head of strategy Michael Johnson said the awards would help professionals understand how their counterparts were leveraging technology to drive their business forward.
“This is a great opportunity for the industry to share their experiences with using these platforms and to help identify the true market leaders in each industry,” Mr Johnson said.
Momentum Media, director, SME and accounting, Jim Hall said these awards are unique as they are underpinned by a major cross-industry survey where industry professionals will have the opportunity to have their thoughts and opinions heard.
“Technology companies are always looking to improve and grow, and this awards program gives them the opportunity to showcase their achievements, hear feedback from users and the industry and be recognised on a national stage,” Mr Hall said.