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MYOB announces major investment acquisition


The accounting software provider has announced that it will take a majority shareholding in workforce management platform Roubler.

By Tony Zhang 9 minute read

MYOB will now acquire a 73 per cent stake in Roubler, integrating its workforce management functionality into MYOB Advanced.

Roubler currently has clients across retail, hospitality, agriculture, manufacturing, healthcare and FMCG including KPMG, WH Smith, Estee Lauder and IGA.

MYOB general manager enterprise Kim Clarke said the investment will see the accounting software provider become the first vendor in the Australian and New Zealand mid-market to offer enterprise resource planning (ERP), payroll (PS) and a workforce management solution (WFM) on a single integrated cloud platform.

“Now more than ever, businesses need to focus on their survival and growth. Customers have been very clear with us. ‘Make it easy. Give me a single, all-in-one platform.’ We are incredibly proud to deliver this for our customers,” Ms Clarke said.

“Our market research revealed that, significantly, nearly two-thirds of customers would prefer to purchase ERP, PS and WFM solutions from a single vendor; however, this unique capability hasn’t been possible — until now, that is.”

Ms Clarke said features will include everything businesses need to onboard, roster, manage time and attendance, and pay staff — all in one end-to-end system that caters to the mobility and flexibility needed for managers and employees.

“To deliver the best all-in-one solution for the mid-market, we knew we needed the best in the market, and for us, Roubler is the perfect fit. They have a razor-sharp customer focus and have used this to build an AI-enabled workforce management solution using a contemporary technology stack and frameworks,” Ms Clarke said.

“In essence, what Roubler have built enables them to take customer feedback and turn that into a unique and powerful solution for the customer at speed and at low cost. The Roubler solution and team are impressive and we are thrilled to be working together.”

Roubler founder and chief executive Andrew Northcott, who will continue to run the business from their base in Brisbane, said MYOB’s investment would further accelerate its product roadmap.

“We’re incredibly excited about this new chapter for our business. When we started out, we wanted to build a workforce management solution that was not only relevant, but that would change the industry,” Mr Northcott said.

“With MYOB, we’ve not only found a supportive partner and shareholder, but one that aligns with our values, understands our vision and can help us scale in a way that ensures we remain best in class. We can now create even more value for our clients.”

Tony Zhang

Tony Zhang


Tony Zhang is a journalist at Accountants Daily, which is the leading source of news, strategy and educational content for professionals working in the accounting sector.

Since joining the Momentum Media team in 2020, Tony has written for a range of its publications including Lawyers Weekly, Adviser Innovation, ifa and SMSF Adviser. He has been full-time on Accountants Daily since September 2021.

You can email Tony at This email address is being protected from spambots. You need JavaScript enabled to view it.

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