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Big four firm, Google, Salesforce team up with business recovery platform


A big four firm has now teamed up with multinationals Google and Salesforce to launch a free online marketplace for businesses to lean on each other in a bid to get the economy back on track.

By Reporter 9 minute read

PwC Australia, Google and Salesforce have now created Project Spirit, an online community for businesses of all sizes operating in Australia to connect, share and leverage each other’s assets, skills and capacity.

The new online community aims to help businesses emerge from the COVID-19 crisis by crowdsourcing solutions through a marketplace where businesses can browse and post specific offers or needs for assets, resources or skills and connect with other businesses.

A tools and resources hub to help people analyse their business and identify challenges and new opportunities has also been set up, alongside a curated library of “how to” stories from business owners who have successfully reinvented the way they work.


“We have brought together three major businesses to help kickstart the economy. Project Spirit was created to assist businesses in reimagining how they go to market,” said PwC chief executive Tom Seymour.

“The platform is designed to enable productivity opportunities to be realised, new partnerships formed and ideas created. It’s been built for Australian businesses of all shapes and sizes. And it’s free.”

Small business minister Michaelia Cash said the initiative would help businesses solve critical issues as the government works towards reopening the economy.

“COVID-19 has had a considerable impact on small businesses across Australia, and Project Spirit will be a valuable tool to help them innovate, employ and grow into the future,” she said.

“This crisis has seen small businesses adapt to the changing circumstances, to reimagine how they operate and to find new ways to connect with their customers. As we look to the next phases of reopening many parts of our society, Project Spirit will assist many small-business owners obtain the resources they need to rebuild and get back to business.”

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