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MYOB bullish on claiming stake in gig economy


MYOB is on the list of accounting software providers eager to share in a slice of the booming microbusiness market in 2018, believing it remains a largely “untapped” pool of clients.

By Jotham Lian 11 minute read

MYOB head of product marketing and customer acquisition Jane Betschel says the software provider has been actively tracking the market in recent times and believes it is in a strong position to tap into the market. Accountants Daily reported yesterday on a string of other providers, namely Xero, who are set to further capitalise on the gig economy in 2018.

“I think we're pretty strong in this space already to be honest,” said Ms Betschel.

“In our research and surveys, to be honest there wasn't really much difference in the features that they wanted from us; they want the same things — how do I manage my cash flow, how do I save time, and how do I make sure I meet all of the tax obligations.


“What we're seeing is more important at that level is simplicity, because the number one software that this group is using is Excel.”

Ms Betschel also believes it is no surprise that software providers are now turning their attention to the gig economy, considering how much it has grown in recent years.

The latest employment statistics from the Australian Bureau of Statistics showed that there were 62,700 more persons employed part-time in November 2017 as compared to the year before.

“It's definitely a growing trend towards people looking for more flexibility in their life and their work,” added Ms Betschel.

“The opportunities to have multiple jobs… We probably all know someone who might have a part-time job and then have their own little side business or they might be doing the Airbnb and driving an Uber, so that is becoming more and more common and we certainly want to make sure we're meeting those needs of the sole operator or the gig economy.

“There's definitely a lot of opportunity there because it's a pretty untapped market.”

Jotham Lian

Jotham Lian


Jotham Lian is the editor of Accountants Daily, the leading source of breaking news, analysis and insight for Australian accounting professionals.

Before joining the team in 2017, Jotham wrote for a range of national mastheads including the Sydney Morning Herald, and Channel NewsAsia.

You can email Jotham at: This email address is being protected from spambots. You need JavaScript enabled to view it. 

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