Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Automation hurting accountants this tax year

Nearly 40 per cent of accountants claim to have lost revenue to ATO automation this tax season, according to a recent industry poll.

Tax&Compliance Michael Masterman 20 August 2015
— 1 minute read

In a survey of 153 accountants conducted by AccountantsDaily, 37.5 per cent claimed to have lost revenue to automation.


In response, Sam Allert, managing director for Australia and New Zealand at Reckon, said he was surprised to see so many accountants say they are losing out.

“In my view, that does seem very high,” he said.

“I spend most of my time with medium to larger practices, being the Reckon APS clients, and I would say that in those businesses the ATO automation certainly hasn’t cost them revenue and if anything is providing additional revenue opportunities.

“I would say that smaller firms would probably be the ones here saying that it has cost them revenue. I think they would look at things like the government's MyTax and say if there is better online personal tools then maybe individuals can go in and lodge their own tax returns – but I actually dispute how much revenue that’s really costing the profession.”

ATO automation, according to Mr Allert, is simply freeing up accountants’ time which can then be spent on more valuable services.

“Overwhelming the general consensus is that automation is streamlining some compliance processes that the profession has been begging to automate for a long time and freeing up time for those better advisory services.”

Mr Allert said he believes the clients who are happiest are the ones whose accountants are providing more services.

“It’s not just about punching in a tax return or a BAS statement or a set of financials, it's actually about saying 'I could be your financial controller, your virtual CFO; I could take a board position; let’s sit down and look at growth strategies for your business; could I do a personal financial plan for you; can I set up an SMSF for you?'.

“All the research shows is the more services accountants provide the happier their clients are,” Mr Allert said.

Automation hurting accountants this tax year
image intro
accountantsdaily logo

The Accountants Daily 30 Under 30 Awards
This prestigious awards ceremony is the benchmark for excellence, recognising the industry’s most distinguished professionals, aged 30 and under across Australia, highlighting their outstanding achievements and dedication within the industry. Register to the waitlist today to be first in line for updates on when tickets to attend become available, visit accountantsdaily30under30.com.au to join the waitlist.