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Support for small business digitisation should remain a bipartisan policy, Intuit Australia has said.
Labor urged to match Coalition’s Tech Booster deduction
30 April 2025
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7 minute read
Intuit Australia has called for Labor to match the Coalition’s Tech Booster commitment to enable more small businesses to invest confidently in digital tools.
The Coalition announced the Tech Booster measure earlier this month, which would provide small businesses a tax deduction of $2,000 for tech investments of $4,000 or more.
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Eligible investments under the measure would include digitally enabling tech, digital media and marketing, e-commerce tools and cyber security.
Lars Leber, vice president of Intuit APAC, said the proposed measure was a timely and practical initiative that recognised the pivotal role technology plays in enhancing productivity and competitiveness.
“By supporting investments in areas like connectivity, digital marketing, e-commerce, and cybersecurity, this policy helps address the challenges small businesses face in today’s digital economy,” Leber said.
“Small businesses are grappling with rising operational costs, economic uncertainty, and changing consumer behaviours—barriers that initiatives like the Tech Booster can help overcome.”
The software firm has called for Labor to adopt a similar measure, which would assist small businesses to invest in digital tools.
“The benefits of digitisation should not be confined to one side of politics. We urge the Labor Party to match this commitment, ensuring that support for small business digitisation remains a bipartisan priority,” Leber said.
“By uniting across party lines, we can provide the certainty and encouragement small businesses need to invest confidently in their digital futures.
Leber said empowering small businesses with the tools to thrive in a digital world was good policy and “essential for Australia’s economic resilience and growth”.
Tools such as accounting software have become essential for SMEs, he said, not only for tracking finances but for making more confident, data-driven decisions.
Leber noted that Intuit Australia’s Small Business Insights report showed that the majority of SMBs (57 per cent) were already using at least three different digital tools to manage their operations.
“The Tech Booster speaks to this reality and reinforces our commitment to fostering digital adoption among small businesses.”
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