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CountPlus appoints CEO and CFO


The ASX-listed accounting firm has changed its executive team.

By Tony Zhang 12 minute read

CountPlus Limited has appointed Hugh Humphrey as chief executive and Laurent Toussaint as chief financial and operating officer.

The company said Mr Humphrey’s appointment would lead the company into its next growth stage, starting in July.

Chairman Ray Kellerman said the appointment would ensure that CountPlus is well placed to continue its evolution as financial services group with a strong focus on top-line revenue growth.


“Hugh’s experience across strategic growth, digital and transformation capabilities, along with his vision for the future of advice as well as leading teams across accounting and related services are key attributes the board identified as critical for the company’s ongoing success,” he said.

“During his 20-plus-year career in financial services, Hugh has specialised in wealth management at leading firms including National Australia Bank, Commonwealth Bank, and AMP. 

"The growth of CountPlus and its people will benefit from Hugh’s leadership and industry experience.”

As general manager of NAB’s consumer bank across metropolitan NSW and emerging markets, Mr Humphrey was responsible for 100 branches that included 600 people and 300,000 customers and delivered positive business growth, substantial improvements, network transformation and digital migration.

As both general manager and executive general manager at CBA Wealth Management Advice, he oversaw 1,200 people and $0.5 billion in revenue. He also led a substantial customer remediation program and delivered significant improvements in the business’ ethics, education, and professionalism.

Mr Humphrey thanked the CountPlus board for its confidence in his ability to lead the company and harness its executive leadership group.

“Over the last several years, I have observed a rejuvenated CountPlus and Count Financial, and I feel privileged to join this strong Company with a known culture of growth and professional excellence,” Mr Humphrey said.

“I’m looking forward to getting started so that we can work to deliver positive client outcomes every day while also delivering returns for our shareholders.

The appointment comes after CountPlus announced in February that a new employment agreement would not be entered with then-CEO and managing director, Matthew Rowe.

Mr Toussaint was also promoted by the board to chief financial and operating officer responsible for the company’s financial and operational functions, in recognition of his exemplary work as interim CEO.

Mr Toussaint has served as CountPlus’ CFO since 2018 and previously worked at professional consultancy firms including Deloitte Australia and Deloitte and Touche.

“Together with Laurent Toussaint’s operational strength, Hugh’s appointment creates a strong team dedicated to achieving our long-term goals,” Mr Kellerman said.

On behalf of the board and CountPlus, I congratulate Laurent Toussaint on his well-deserved promotion. We thank Laurent for his commitment as interim CEO over several months.

Mr Kellerman said the elevation of Mr Toussaint demonstrated a commitment to building the existing leadership talent within CountPlus.

“I’m delighted to accept the expanded responsibilities of chief financial and operating officer as we work together to lead CountPlus into its next stage of development and growth,” Mr Toussaint said.

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Tony Zhang

Tony Zhang


Tony Zhang is a journalist at Accountants Daily, which is the leading source of news, strategy and educational content for professionals working in the accounting sector.

Since joining the Momentum Media team in 2020, Tony has written for a range of its publications including Lawyers Weekly, Adviser Innovation, ifa and SMSF Adviser. He has been full-time on Accountants Daily since September 2021.

You can email Tony at This email address is being protected from spambots. You need JavaScript enabled to view it.

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