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National tax brands announce joint venture


Ten months after its launch, sub-aggregator Purple Circle Financial Services announced a new joint-venture partnership with two tax brands owned by Citycorp Group.

By Lara Bullock 8 minute read

Pop Up Tax Shop and Mr Tax Refund have finalised a joint-venture agreement with Purple Circle Financial Services, a mortgage broking group that sub-aggregates under Choice Aggregation Services.

Pop Up Tax Shop and Mr Tax Refund are owned by Citycorp Group and between them will service more than 18,000 clients by June 2018.

The joint venture will see Citycorp’s franchisees broadening their service offering to include lending and financial planning solutions alongside their existing taxation services.

“There is a clear synergy between the two groups and we’re very keen to begin not only providing our clients with a more comprehensive offering, but also to enjoy the additional revenue streams the partnership brings through the integration of additional services,” said Stephen Burns, CEO of Citycorp.

Purple Circle Financial Services CEO Michael Stephens added that the joint venture is a win-win for both businesses.

“It will allow us to provide Purple Circle brokers with genuine qualified and engaged clients, not just cold internet leads, whilst Citycorp will be able to offer clients a broader range of services, increasing client retention and revenue to their businesses,” he said.

“Some of Citycorp’s franchisees and staff have even expressed a desire to write mortgages themselves, which is another area that Purple Circle can facilitate through our comprehensive training and mentoring programs, ensuring clients of Citycorp receive the very best advice and financial products available.”

Lara Bullock


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