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Accountants come out on top in new research

Despite warning accountants that they are set to be “savaged” by digital disruption, one dealer group has found accountants still hold a favourable position with consumers, compared with other finance professionals.

Professional Development Katarina Taurian 03 November 2016
— 1 minute read

In its new white paper Melding accounting and advice: How to get future ready in a digital world, GPS Wealth found that the reputation of accountants still stands strong in the public eye.


“Accountants still hold the coveted position of most trusted adviser,” said GPS Wealth founder and director Greg Holman.

“They can play a more significant role in their clients’ lives and continue to be their primary trusted adviser, potentially in conjunction with a financial planner, by helping them secure a comfortable retirement and financial independence.”

Mr Holman said that, as a result of digital disruption and changing consumer demands, the opportunity for accountants and financial advisers to work together has never been greater.

“Digital disruption will destroy accounting practices that are inefficient, inflexible and provide a low level of service,” he said.

“A look at what’s happened in other industries demonstrates that no one can afford to stand still. The only way to combat it is to continuously add value and grow organically by steadily increasing fees in line with increasing value.”


Accountants come out on top in new research
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