The new board of CPA Australia, which will be entirely refreshed from the era of Alex Malley and Tyrone Carlin by 31 December, has approved charters for five committees including a new member engagement committee and independent review implementation committee.
The board has also approved changes to the association’s by-laws, which aim to improve independence in professional conduct oversight and measurement and monitoring of CPD.
CPA Australia will now also be registering a branch in the free trade zone of the Dubai Multi Commodities Centre Authority, in response to changes in operational requirements in the UAE.
CPA Australia does not have an office in Dubai and no CPA Australia staff are based in Dubai, and a spokesperson for the association told Accountants Daily this remains the case despite the registration, which is effectively a technical requirement to allow member events and activities in the region to continue.
Further, the board has agreed to undertake a review of the association’s corporate strategy, to define the course for CPA Australia in the next five years. Brand perception research will be a part of this process, which was a key member concern with previous high-profile marketing activities.
“Member engagement is a critical part of the process. There will be opportunities, including face-to-face and online forums, with the close involvement of each division, for you to be involved in shaping the future strategy over the next few months,” said new chairman and president Peter Wilson.
CPA Australia will still go ahead with its current contracted sponsorship of the Australian Open tennis tournament, which runs until 2019 at minimum. This has been a contentious issue for members, with questions raised about sponsorship of high-profile sporting events, like the National Basketball League partnership, which was valued at $756,000 in April this year.