Yesterday, Roy Morgan Research released the results of its Image of Professions Survey 2017. Fifty per cent of survey respondents rated accountants’ ethics and honesty as ‘high’ or ‘very high’, down marginally from 51 per cent in 2016.
Of all 30 professions surveyed in 2017, accountants came in 11th place for ethics and honesty, outperforming bank managers (16th), financial planners (18th), insurance brokers (27th) and real estate agents (28th).
This continues accountants' 26 year streak of being the highest rated financial-related profession since 1991.
Roy Morgan Research CEO Michele Levine told Accountants Daily that when analysing the results there were variances in responses about accountants from different demographics.
“When drilling down into the results, men (54 per cent) rated accountants far higher than did women (46 per cent), and regional Australians (53 per cent) had a higher rating for accountants than those in Australia’s capital cities (48 per cent),” she said.
“Australia’s smaller states - Tasmania (56 per cent) and South Australia (55 per cent) gave accountants the highest mark on a state-by-state basis whereas resource heavy Western Australia (47 per cent) and Queensland (47 per cent) were at the other end of the spectrum.”
There were even differences based on respondents’ political affiliations according to Ms Levine.
“In terms of political affiliation L-NP supporters were easily the most well-disposed towards accountants with 57 per cent of L-NP supporters rating accountants ‘very high’ or ‘high’ for their ethics and honesty, well ahead of ALP supporters (45 per cent) and even further ahead of Greens supporters (38 per cent).”
The not-to-be-missed Accountants Daily Strategy Day will travel through Melbourne and Sydney in August to equip accounting professionals with the latest industry updates and tips for modern practice management as well as the latest cutting-edge technology, processes, strategies and trends shaping the future of accounting. Visit the website for more information: www.accountantsdaily.com.au/strategy-day