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Fintech firms set to target business advisory

Business advisory services will be a major focus of fintech companies over the next few years, says an accounting software company, with considerable investment likely to flow into business advisory robo-offerings.

News Miranda Brownlee 28 July 2016
— 1 minute read

Speaking to Accountants Daily, MYOB general manager of user experience and design Ben Ross said while there aren’t currently a lot of fintech companies focused on helping accountants do advisory work, the industry can expect to see significant development in this area over the next few years.


“What you’ll start to see is start-ups starting to invest in artificial intelligence and machine learning across a whole range of transactions, to then be able to provide robo-advice, but accountant-specific robo-advice,” said Mr Ross.

At the moment a lot of the robo-advice being talked about is in the wealth management space, rather than services provided by accountants.

“For example, you should think about more defensive stocks versus aggressive stocks, or small stocks versus bonds,” Mr Ross said.

“Accounting advice is different to that; accounting advice is more about, ‘Hey, if you reduced your inventory levels and got paid faster, and reduced your accounts receivable, you’d increase your profitability by 30 per cent’.”

These automated services, he said, will help accounting firms better utilise junior staff members.

“At the moment, they don’t have the tools to be able to give high-quality advice, so these tools would enable them to just sit there and look at the screen, and point the tool at the client’s accounts and say, ‘Okay, what’s the five bits of advice I would give to the client based on these accounts?’,” he said.

“That way, as a partner of an accounting firm, I know that any one of my five junior accountants is able to provide good advice.”



Fintech firms set to target business advisory
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Miranda Brownlee

Miranda Brownlee

Miranda Brownlee is the deputy editor of SMSF Adviser, which is the leading source of news, strategy and educational content for professionals working in the SMSF sector.

Since joining the team in 2014, Miranda has been responsible for breaking some of the biggest superannuation stories in Australia and has reported extensively on technical strategy and legislative updates. Miranda has also directed SMSF Adviser's print publication for several years.

Miranda also has broad business and financial services reporting experience, having written for titles including Investor Daily, ifa and Accountants Daily.