A recent survey of more than 400 accounting firms shows that accounting practices are increasingly embracing cloud technology for themselves and their clients, with 43 per cent of Australian accountants expecting a major increase in the adoption of cloud technology in the next year.
“These insights present a tremendous opportunity for Sage and all cloud solution providers,” said Alan Osrin, managing director of Sage Australia.
“It is clear from the research the migration to the cloud is happening. It is critical for us as trusted providers to offer guidance on the journey to the cloud, and to support this with the best technology available for our accountant partners, the clients they work with and businesses as a whole,” he added.
The survey also found the two most important opportunities cloud environments offer accountants for remaining competitive are increased productivity (73 per cent) and offering business advisory services (62 per cent).
In addition, more than 60 per cent of respondents stated that adding business advice could deepen client relationships and margins.
“The next few years will be transformational for the accounting industry as it moves to embrace and adapt to the new and evolving technology," Mr Osrin said. "This will trigger changes in the way they do business, as well as the range of services they offer.”