Adobe, a leader in digital marketing solutions, will assist EY to help companies improve profitability and gain competitive advantage through digital transformation programs.
Greg Jenko, Americas digital and emerging technology leader at EY, said: “As the market continues to shift toward the concepts of digital enterprise and experience-led transformation, EY sees this as a key opportunity to team with Adobe to develop a new suite of capabilities and offerings to support our clients in this digital ecosystem. The alliance with Adobe further strengthens EY’s ability to provide clients with a complete digital marketing suite for strategy, marketing technology, content management and analytics.”
Garrett Ilg, senior vice-president of global partners and alliances at Adobe, said the digital leader is pleased to be working with such a trusted global brand as EY to help marketers standardise on Adobe Marketing Cloud.
“EY’s leadership and long history with Adobe Analytics will help our joint clients create compelling digital experiences,” he said.
Adobe recently announced a strategic partnership with Microsoft Corporation to integrate Adobe Marketing Cloud into Microsoft’s Dynamics, which closely aligns with the 2015 EY alliance with Microsoft.
Adobe also had an agreement with NorthPoint Digital, a digital innovation services company, which EY acquired in October 2015.
NorthPoint Digital is a leading player in building and implementing cohesive technology platforms that can power large scale websites, apps and portals across a wide range of devices.