Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

EY announces global partnership

EY has announced a new strategic alliance with digital giant Adobe in an effort to expand EY’s digital experience and web content services to help clients with their digital transformations.

M&A Staff Reporter 08 April 2016
— 1 minute read

Adobe, a leader in digital marketing solutions, will assist EY to help companies improve profitability and gain competitive advantage through digital transformation programs.


Greg Jenko, Americas digital and emerging technology leader at EY, said: “As the market continues to shift toward the concepts of digital enterprise and experience-led transformation, EY sees this as a key opportunity to team with Adobe to develop a new suite of capabilities and offerings to support our clients in this digital ecosystem. The alliance with Adobe further strengthens EY’s ability to provide clients with a complete digital marketing suite for strategy, marketing technology, content management and analytics.”

Garrett Ilg, senior vice-president of global partners and alliances at Adobe, said the digital leader is pleased to be working with such a trusted global brand as EY to help marketers standardise on Adobe Marketing Cloud.

“EY’s leadership and long history with Adobe Analytics will help our joint clients create compelling digital experiences,” he said.

Adobe recently announced a strategic partnership with Microsoft Corporation to integrate Adobe Marketing Cloud into Microsoft’s Dynamics, which closely aligns with the 2015 EY alliance with Microsoft.

Adobe also had an agreement with NorthPoint Digital, a digital innovation services company, which EY acquired in October 2015.

NorthPoint Digital is a leading player in building and implementing cohesive technology platforms that can power large scale websites, apps and portals across a wide range of devices.

EY announces global partnership
image intro
accountantsdaily logo

The Accountants Daily 30 Under 30 Awards
This prestigious awards ceremony is the benchmark for excellence, recognising the industry’s most distinguished professionals, aged 30 and under across Australia, highlighting their outstanding achievements and dedication within the industry. Register to the waitlist today to be first in line for updates on when tickets to attend become available, visit accountantsdaily30under30.com.au to join the waitlist.