The top four firm has purchased ISD Analytics, with the deal set to be finalised shortly.
SD Analytics’ co-owner and founder Dr Don Perugini and co-owner Dr Michelle Perugini will join EY Australia’s IT Advisory Enterprise Intelligence team as executive directors. ISD Analytics’ employees will be invited to join EY Australia.
EY Advisory leader Bill Farrell said this acquisition will further grow the EY global analytics network by connecting with the EY Asia-Pacific Advisory Centre and the EY Global Analytics Centre of Excellence.
“By delivering a cloud-based predictive analytics software platform that models human behaviour, we will advance our integrated service offerings with a truly unique capability," Mr Farrell said.
“We will be able to provide our clients with end-to-end solutions and powerful market insights, particularly across power and utilities, government and public sector and consumer products.
“ISD Analytics’ unique cognitive simulation approach goes beyond predicting human behaviour of populations. It enables our clients to explore scenarios and identify competitive strategies to influence consumer behaviour."
Mr Farrell said EY will be the first professional services firm globally to provide this service.
Dr Perugini said he is excited about joining EY and looking forward to tapping the firm’s global network.
“This is a fantastic opportunity for us to bring the technology that we have pioneered over the past eight years to EY’s wider client base,” he said.
“We are excited to be tapping into the global EY network to share our insights and to collaborate with our international colleagues on emerging and developing advances in analytics.”