Bottlenose Inc. offers cloud-based trend intelligence solutions, analysing real-time streaming data from social media and broadcast media, allowing organisations to anticipate trends and manage risks that could impact their businesses.
According to a KPMG statement, Bottlenose analyses more than 3 billion messages and 290 million data points per hour - filtering out the ‘noise’ and identifying emerging influencers, topics and content - and simplifies ‘trend discovery’.
Anthony Coops, head of data and analytics for KPMG in Australia, said the applications for Bottlenose are “virtually limitless”, with potential uses as varied as risk and threat intelligence, forensic investigations, cyber-threat detection and competitive intelligence, as well as insights into growth opportunities, such as improvements to products and services, and customer engagement.
“Businesses should not underestimate the sheer volume, velocity and variety of real-time data streams,” Mr Coops said.
“Real-time streaming data of all types is putting huge pressure on decision makers to be able to appropriately and effectively address trends that could materially affect their organisations now or in the very near future.
“Today, we believe many businesses are focused on grappling with examining historical data, and missing the opportunity of current data. The key to success in today’s fast-paced environment is seeing and understanding what is happening in the present, in order to influence the direction of the future as it happens,” Mr Coops added.
The investment follows KPMG Australia’s recent acquisition of leading social media risk consulting firm, SR7. KPMG SR7, as it is now known, is at the forefront of social media research and risk management in Australia.
James Griffin, a director with the firm, said he believes the combination of Bottlenose’s quantitative capabilities and KPMG SR7’s qualitative skills creates the deepest social media intelligence and risk consulting platform in Australia.
“From benchmarking competitor activity to tracking crises, real-time data and the insights derived from social media analysis are playing an increasingly important role in business strategy and decision making,” said Mr Griffin.
“Given Australians are some of the biggest users of social media in the world, corporates and the public sector are looking for solutions for understanding the conversations, managing risk and capitalising on the new opportunities.”
The Bottlenose Inc. acquisition was made by KPMG Capital, a specialist data and analytics investment fund for KPMG member firms.