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CountPlus firm merges with NSW advisory firm


Unite Advisory has finalised the terms of a merger with Coffs Harbour-based accounting financial advisory firm Bentley Brett & Vincent.

by John Buckley2 minute read
Countplus firm merges with NSW advisory firm

CountPlus on Thursday announced that one of its member firms, Unite Advisory, has finalised the terms of its acquisition of Bentley Brett & Vincent (BBV), an accounting and financial advisory firm based in Coffs Harbour.

The deal will see Unite Advisory make an initial cash payment of $1.445 million, with further deferred payments linked to incentive criteria in 12 and 24 months, as part of a deal with a maximum purchase consideration of $1.7 million.

Bentley Brett & Vincent director Veronica Bruce will join Victoria Studley and Hilary Acheson as a principal and shareholder at Unite as part of the deal, and will also become a financial adviser within Count Financial’s national advice community.

The network said the transaction will strengthen the team at Unite and bolster the communities the firm services across the New South Wales mid-north coast.

CountPlus chief executive Matthew Rowe said the merger emerges as an example of the benefits reaped by the network’s Owner, Driver-Partner Model.

“The acquisition and merger of Unite and BBV is another example of how we identify and invest in quality people and businesses,” Mr Rowe said.

“The existing clients of Unite and BBV will have access to a larger team with substantial experience in accounting and financial advice services.

“Both businesses understand the unique challenges faced by people in the mid-north coast and will come together to continue to meeting those needs.”

Unite managing director Victoria Studley said the merger is likely to be a good cultural fit, one that the clients of both firms will benefit from.

“BBV is a quality practice that has always focused on developing lasting partnerships with their clients,” Ms Studley said. “We are excited to bring our businesses together and continue our ‘grow with certainty’ philosophy.”

CountPlus firm merges with NSW advisory firm
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John Buckley

John Buckley


John Buckley is a journalist at Accountants Daily. 

Before joining the team in 2021, John worked at The Sydney Morning Herald. His reporting has featured in a range of outlets including The Washington Post, The Age, and The Saturday Paper.

Email John at This email address is being protected from spambots. You need JavaScript enabled to view it.

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