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Victorian firm joins accounting network


An accounting network has acquired an SMSF accounting firm based in Victoria.

by Tony Zhang3 minute read
Victorian firm joins accounting network

Count Financial has acquired Bendigo-based advice practice Venture Financial Advisers (Venture), who will be joining the revamped group as its newest member firm.

Venture is the second significant firm to join Count Financial from Godfrey Pembroke, after the CountPlus-owned licensee previously welcomed Ascent Private Wealth in November. 

Venture has been part of the Bendigo community for over 20 years and has a 13-strong team specialising in financial planning and SMSF accounting. 

Speaking about their reasons for choosing Count Financial as a licensee partner, Nicola Chaffe, director and financial adviser at Venture, said the decision was largely influenced by the values-based approach that both businesses share.

“At Venture, we value relationships and collaboration to achieve the best results for our clients, and throughout the discussions and negotiations with Count Financial, they demonstrated these same values and were very clear about the service they could provide us with,” Ms Chaffe said on the move.

“We were introduced to Count Financial by a Melbourne-based financial adviser who had moved there in late 2019. When describing her experience with Count Financial, one comment really resonated with us — she said she had found ‘her people’ in the industry. For our younger advisers, that sense of community which Count Financial offers will be a positive influence as they forge their careers.

“As a regional-based advice firm with strong accounting ties and a paramount focus on strategy, Count Financial was the natural partner for Venture. We are excited to begin connecting with other members across regional Victoria.”

Count Financial said it has been strategically targeting quality advice firms to join its national network throughout 2020. This also builds on another recent acquisition of a Melbourne-based firm.

Andrew Kennedy, chief advice officer at Count Financial, said the acquisition of Venture was a massive coup for the licensee which continues to target quality advice firms to join its network. 

“The team at Venture have a strong reputation for working in close partnership with their clients to create positive outcomes and we’re extremely happy to have them coming on board,” Mr Kennedy said.

“Their experience will be a valuable resource for other firms in our network to leverage as we look to deliver more peer-sharing initiatives in 2021.”

Victorian firm joins accounting network
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Tony Zhang

Tony Zhang


Tony Zhang is a journalist at Accountants Daily, which is the leading source of news, strategy and educational content for professionals working in the accounting sector.

Since joining the Momentum Media team in 2020, Tony has written for a range of its publications including Lawyers Weekly, Adviser Innovation, ifa and SMSF Adviser. He has been full-time on Accountants Daily since September 2021.

You can email Tony at This email address is being protected from spambots. You need JavaScript enabled to view it.

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