“How can I attract more business?”
How to build and grow a client base: 7 best practices
That’s the question on every business owner’s mind as they seek to build and grow their client base.
Whether you’re a startup or established firm, having a healthy client base is essential for running a successful business. Clients bring in revenue and profits, and a growing customer base provides the opportunity to expand a small business.
However, service providers such as accountants need to be careful not to spend too much time finding new clients that they neglect their current clients. Existing clients are the lifeblood of any accounting firm or bookkeeping business, and accidentally alienating them by investing too many resources into customer acquisition could place your revenue streams in jeopardy. With studies finding that it costs, on average, five times more to acquire new clients than it does to retain your current client base.
Let’s examine some of the best practices you can adopt to build and grow your client base while retaining your current clients. We’ll also offer an inside look at some of the best online tools you can invest in to sustain a healthy client base.
Ignition is the world’s first client engagement and commerce platform for professional services businesses, to streamline how they engage clients and get paid. Over 6,000 accounting and professional services firms around the world use Ignition to win new business with impressive digital proposals, engage clients with a clear scope of work, and get paid on time by automating payment collection. Ignition also integrates with leading business apps such as Gusto, QuickBooks, Xero and Zapier to automate time-consuming tasks. Founded in 2013 by a progressive accounting entrepreneur to find a better way of doing business, our goal is to help customers grow, be more efficient, and create win-win client relationships. To date, we’ve helped facilitate more than 1.1 million client engagements and USD$2.7 billion in client payments. Ignition has teams in Australia, Canada, New Zealand, the Philippines, South Africa, US and the UK, with around 180 employees globally.
To learn more visit ignitionapp.com