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Accounting poll launches ahead of upcoming federal election

An industry poll has been launched to understand the key issues impacting accounting professionals leading up to the 2022 federal election.

Business Reporter 02 December 2021
— 1 minute read

Federal politics has the ability to rapidly and significantly impact the course and trajectory of industries, this is particularly true for those operating in professional services markets, such as accountants.

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With promises of tax reform and further relief measures, the outcome of the upcoming federal election is likely to have a significant impact.

To better understand the perceptions, opinions and priorities of the accounting profession, market research firm Momentum Intelligence has launched an industry-wide poll to measure and voice sentiments and concerns of participants.

Momentum Intelligence’s head of strategy Michael Johnson commented: “This poll is an opportunity to explore industry-specific issues and insights as a vehicle to bring these issues to light ahead of the election.

“It’s an opportunity for this industry to voice what is important to them at a professional and personal level so that their ideas can be amplified and heard by those in Canberra.”

The poll is open to all accounting professionals. The results of the anonymous survey will be aggregated and reported back to the industry via Accountants Daily.

The poll has 10 questions and will take no longer than five minutes to complete. In return for participants’ time, Momentum Intelligence is offering a $500 gift voucher to one randomly selected participant who provides their details to enter the optional prize draw.

If you would like to participate, you can follow this link to contribute.

The survey closes on 15 December 2021.

For any questions about the survey, you can contact Momentum Intelligence at This email address is being protected from spambots. You need JavaScript enabled to view it.

Accounting poll launches ahead of upcoming federal election
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Emma Ryan

Emma Ryan is the deputy head of content at Momentum Media and editor of the company's legal publication, Lawyers Weekly.

Emma has worked for Momentum Media since 2015 and has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.

A journalist by training, Emma has spent her career connecting with key industry stakeholders across a variety of platforms, including online, podcast and radio. She graduated from Charles Sturt University with a Bachelor of Communications (Journalism).

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