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Restructuring firm Mackay Goodwin has expanded its suite of products and services in a bid to compete in the consultancy market.
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Mackay Goodwin touts extended service offering amid rebrand
26 August 2021
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10 minute read
Mackay Goodwin on Wednesday announced an extension of its service offering which will now include bespoke business content and insights, and cyber-security counsel, less than six months after the firm moved into corporate advice.
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The rapid service expansion emerges as part of a rebrand, which the firm said centres around the launch of a product called MG Academy, an educative resource that’s set to offer bespoke “specialist” business content geared towards accountants, lawyers and business owners.
Mackay Goodwin founder and CEO Domenic Calabretta said the new products — and the rebrand — are set to reposition the firm as one that can now go beyond only servicing businesses fighting for survival.
“We are excited to launch a whole range of products which will help growing businesses and start-ups, as well as continuing to support companies facing a difficult time,” Mr Calabretta said.
“Our fresh, new look repositions Mackay Goodwin as a company that goes beyond helping distressed businesses and supports businesses at every stage of their lifecycle.
“We are excited to offer such a diverse range of products under one roof to help businesses in all stages of their journey.
“Whether that is start-ups seeking funding, or businesses winding down, we will be with them at any stage of their journey, regardless of how big or small they are.”
The announcement also included news of the firm’s acquired interest in Continuum Cyber, an Australian cyber-security and technology solution provider, which the firm promises will add value to clients looking to fortify the work of an increasingly remote workforce.
Mackay Goodwin chief experience officer Kate Concannon said the newly announced service offering and subsequent rebrand are set to be followed by more in the coming months.
“The rebrand allowed us to reposition ourselves as a firm that is here to assist businesses at every stage of their lifecycle,” Ms Concannon said.
“We are excited to have more products in the pipeline to ensure Mackay Goodwin has companies of all sizes covered at every stage of their business journey.”
The firm has signalled mounting interest in working beyond the bounds of insolvency throughout the pandemic, and Wednesday’s announcement is the second significant move it has made in less than six months.
In April, it announced a move to expand its service offering to include corporate advisory services, which Mr Calabretta then described as one borne of the need to offer clients options throughout the restructuring process.
“Mackay Goodwin has always specialised in helping businesses recover from economic challenges,” Mr Calabretta said.
“Over the last year, it has become very apparent there are also some fantastic organisations, both listed and unlisted, as well as start-ups, which require specialist corporate advice about the most suitable business structure, growing their operations organically, how to secure funding or attract new investors, and how to execute mergers and acquisitions.”
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