iscover HLB Mann Judd unveils brand overhaul
BusinessA mid-tier firm has rebranded its local and regional operations as part of an overhaul of the firm’s international brand.
HLB Mann Judd Australasian Association has launched a new corporate brand in Australia, New Zealand and Fiji following the launch of the HLB International rebrand late last year.
The rebrand includes a new logo, tagline, website and overall look and feel.
Australasian Association chairman Tony Fittler said HLB Mann Judd was a key collaborator in the development of the new brand globally, and worked closely with HLB International.
“This is a brand that captures the essence of who we are as a network in Australasia and across the world,” Mr Fittler said.
“The new tagline – together we make it happen – illustrates HLB’s philosophy that collaboration between member firms and a close relationship with the client leads to the best results and added value for all parties involved.
“It also recognises its people are the firm’s strongest assets. By continuing to create a diverse and inclusive workforce, with talent from a broad range of backgrounds and skill sets, we have a workforce that is ready for the future.”
HLB Mann Judd has been a part of the international network since 1988. The rebrand follows two new firms joining the network in the past year.
Jotham Lian
Jotham Lian is the editor of Accountants Daily, the leading source of breaking news, analysis and insight for Australian accounting professionals.
Before joining the team in 2017, Jotham wrote for a range of national mastheads including the Sydney Morning Herald, and Channel NewsAsia.
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