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One national network, known for its income tax services in particular, is eyeing growth in its bookkeeping service line after a soft launch last year.
National tax network eyes growth in bookkeeping arm
12 July 2017
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4 minute read
Though they didn’t make a “song and dance” about it as they have with other new service lines, H&R Block started a bookkeeping offering about 12 months ago.
The division is managed from Tamworth in NSW, and a series of bookkeepers have been recruited to offer retail services across Australia.
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“We’ve been recruiting bookkeepers across the country ever since, and encouraging existing staff to take that extra step to become a BAS or tax agent,” H&R Block’s tax communications director, Mark Chapman, told The Bookkeeper.
This parallels H&R Block’s expansion into new marketplaces, which they did with the SMSF sector in August 2015.
“Bookkeeping was really a gap in our coverage of the market. A lot of small businesses come to us to do their taxes, but we identified a lot of those small businesses wanted bookkeeping support as well,” Mr Chapman said.
“There was a gap in the market for us. Filling it has gone well so far, and we expect that to continue,” he said.
Despite having its sights set on growth, a major marketing push — similar to the national television advertisements it has for its income tax services — is not currently on the cards.
Instead, H&R Block will be mining its existing clients, leveraging and extending its referral network.
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