BDO appointed Zara Ritchie to the position, with national tax leader Marcus Leonard saying her appointment comes as transfer pricing continues to be a key issue facing multinationals.
“We are fortunate to have someone with Zara’s experience leading our transfer pricing practice. Her appointment as the head of global transfer pricing services is well deserved,” Mr Leonard said.
“Transfer pricing is becoming even more important to our clients as revenue authorities from around the world vie for tax revenue in an increasingly challenging economic environment. We are seeing governments taking a more hard-line approach to base erosion and profit shifting (BEPS) and perceived tax avoidance strategies.”
BDO lauded Ms Ritchie as instrumental in growing the firm's Australian transfer pricing practice since joining the firm early last year.
Ms Ritchie said she was thrilled to be given the opportunity, as the sector continues to navigate a complex environment.
“I’m very excited to be leading BDO’s Australian and global transfer pricing services at a time when there are so many new developments. Never before have we seen the tax environment our clients are facing today,” she said.