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MYOB taps Sportsbet IT boss to ‘accelerate product development’


Incoming CTO Simon Noonan says the “vision and opportunity to scale” at the accounting software giant attracted him to the role.

By Christine Chen 9 minute read

MYOB has tapped Sportsbet executive Simon Noonan to be its next chief technology officer to “accelerate innovation and product development”.

Noonan would replace MYOB’s CTO Darren Smith, set to step down in June after four years in the job, the accounting software giant said.

“I’m delighted to welcome Simon to the MYOB team,” chief executive Paul Robson said.

“He joins a talented existing team that is focused on driving innovation across the business while continuing to reimagine and elevate the customer experience,” he said.

“I would like to thank Darren Smith for his support and role in leading our technology development during our transformation years.”

Noonan said the “vision and opportunity to scale” at MYOB attracted him to the role.

“I am excited to accelerate our pace of innovation in service of our customers and partners in Australia and New Zealand,” he said.

“With a robust technological foundation servicing key business workflows, MYOB is well positioned to contribute to the ongoing digitisation for small and medium businesses.”

Noonan spent over a decade at Australia’s largest corporate bookmaker, Sportsbet, most recently as its chief information officer.

According to MYOB, he led “the digital transformation of the business and development and expansion of the technology function and teams.”

Noonan also held multiple leadership roles at ANZ, including overseeing the technology delivery and platform of the business’ internet and mobile platform, MYOB said.

Noonan’s appointment follows ex-Virgin and The Iconic executive Dean Chadwick joining as chief marketing officer in March last year.

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Christine Chen

Christine Chen


Christine Chen is a graduate journalist at Accountants Daily and Accounting Times, the leading sources of news, insight, and educational content for professionals in the accounting sector.

Previously, Christine has written for City Hub, the South Sydney Herald and Honi Soit. She has also produced online content for LegalVision and completed internships at EY and Deloitte.

Christine has a commerce degree from the University of Western Australia and is studying a Juris Doctor degree at the University of Sydney. 

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