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Tech consultancy expands with UK appointment


Sydney start-up Journey takes the first step in its ambition to go global with a director for Europe, the Middle East and Africa.

By Philip King 12 minute read

Sydney accounting software consultant Journey has appointed a director for Europe, the Middle East and Africa as the first step in its ambition to go global.

Jordan Vickery joins the start-up, which launched in January this year, on the back of strong demand from the accounting tech sector, the firm said.

“With this global expansion into the UK, Vickery is set to lead the growth and ensure great results for our clients in the region,” it said.


Mr Vickery will be joined by a supporting team in the UK that will work with software-as-a-service (SaaS) vendors in the EMEA region hoping to grow their business in the accounting tech ecosystem.

Journey founder Trent McLaren said it is exciting to welcome Mr Vickery to the team.

“Jordan and I have worked together on some of the biggest campaigns in the accounting industry – globally, from national roadshows with ACCA to online virtual summits attended by over 18,000 people. We have a great track record of success together. There’s no one I trust more to help on our next stage of growth.”

He said Mr Vickery's in-depth understanding of accounting technology would enable him to build strong partnerships, create business opportunities and drive growth for clients across the EMEA region.

Mr Vickery will retain a role at the Digital Accountancy Show team and a strategic position in his previous agency, Troika, where he worked with accounting firms on marketing strategies.

“This new role allows him to support accounting firms and tech vendors with growth on both sides of the fence,” Mr McLaren. “This appointment is a key step in Journey’s growth and reflects our commitment to offer excellent service to clients worldwide.”


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Philip King

Philip King


Philip King is editor of Accountants Daily and SMSF Adviser, the leading sources of news, insight, and educational content for professionals in the accounting and SMSF sectors.

Philip joined the titles in March 2022 and brings extensive experience from a variety of roles at The Australian national broadsheet daily, most recently as motoring editor. His background also takes in spells on diverse consumer and trade magazines.

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