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Planday CEO resigns after more than 11 years


Leader exits after guiding the firm through its acquisition by Xero in mid-2021. 

By Josh Needs 12 minute read

Workforce management software business Planday’s CEO has resigned after being at the helm of the business for more than 11 years. 

Christian Brøndum leaves after growing and guiding the workforce management business into the international landscape, including its acquisition by Xero in April 2021. 

“It has been an exciting 11 years at Planday, and I am proud of the journey and achievements we have accomplished as a team,” said Mr Brøndum. 


“I am honoured to have played an important role in Planday’s success, and I have full confidence in the management team and all the amazing ‘Plandayers’ to continue Planday’s future growth.” 

Mr Brøndum led Planday through the stages of international growth to become one of the largest workforce management systems in Europe, supporting over 400,000 employee users across Europe and the USA. 

He also played a role in the establishment of Planday’s operations in Australia, with Planday’s first public beta for Australian customers revealed in September 2022 with plans to launch on the market in early 2023. 

While the business completes its recruitment process for its next CEO, Xero’s chief growth officer Chris O’Neill will oversee the firm. 

“We acknowledge, thank, and congratulate Christian for his significant contribution to Planday’s international success, and more recently Xero, and wish him all the very best for the future,” said Mr O’Neill. 

Mr Brøndum’s final day with the firm will be 31 December 2022. 

A spokesperson for Xero thanked Mr Brøndum for his work alongside the firm as it strived to develop Planday into an internationally recognised and used management software. 

“Christian has been in the role for 11 years and has led Planday through important stages of its international growth to become one of Europe’s leading workforce management solutions,” said the spokesperson.

“Christian, supported by Xero, believes the time is right for a new leader to bring Planday to the next level of growth, as Planday strives to become the preferred workforce management solution for businesses and employees around the world.” 

The spokesperson also indicated that Mr Brøndum would reveal his next move in the not-too-distant future. 

“Christian will share details on what is next for him in due course.” 


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Josh Needs

Josh Needs


Josh Needs is a journalist at Accountants Daily and SMSF Adviser, which are the leading sources of news, strategy, and educational content for professionals in the accounting and SMSF sectors.

Josh studied journalism at the University of NSW and previously wrote news, feature articles and video reviews for Unsealed 4x4, a specialist offroad motoring website. Since joining the Momentum Media Team in 2022, Josh has written for Accountants Daily and SMSF Adviser.

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