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Deloitte acquires learning consultancy the ID Crowd


The addition will help in the “battle to retain and retrain people”, says the firm.

By Josh Needs 12 minute read

Deloitte Australia has grown its digital training and reskilling service offering through the acquisition of workplace learning consultancy business the ID Crowd.

The business specialises in tailored digital learning systems that help support workplace reskilling across a variety of sectors.

Deloitte national human capital lead Pip Dexter was enthusiastic about the work the ID Crowd would achieve once it joined the firm.  


“As we transition to modern work, the battle to retain and retrain people has never been tougher, so the ability to support employees across their career journey through creative upskilling and reskilling has become more important than ever,” said Ms Dexter.

“Digital learning clearly supports broader efforts to engage, reskill and retain talent, and is a key part of this puzzle.

“We’ve watched what the ID Crowd has been doing in the market for some time, and are now excited to be welcoming the team, and all they have to offer our clients, to Deloitte.”

ID Crowd chief executive Nicole White as well as co-owner and COO Lee Booy take on senior roles within Deloitte Consulting’s human capital practice and Deloitte Asia Pacific respectively.

Ms White said that she was looking forward to the opportunity that joining Deloitte would bring.

“Lee and I are so proud of the business we have created and grown,” said Ms White. “This wasn’t something we had been planning, but after talking to Deloitte we saw their passion in creating more human workplaces.

“It was an amazing opportunity to supercharge our work improving workplace learning experience, but now we can do it without the limitations. 

“We’ve found a new home and we can’t wait to do even more of what our clients love us for.”

Deloitte Consulting’s workforce activation lead partner Artie Gindidis said that the ID Crowd team would allow the firm to provide even greater learning and development contributions.

“The corporate online education market is one where innovative approaches to learning design and delivery are key to engaging employees and giving employers greater confidence in their reskilling and retention strategies,” said Mr Gindidis.

“The ID Crowd specialises in custom, crafted digital learning solutions for businesses that can also be combined and customised with existing learning processes.

“The team’s arrival will add even greater depth to our workplace learning and reskilling service offerings.”

The ID Crowd will formally join Deloitte on 1 September 2022.

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Josh Needs

Josh Needs


Josh Needs is a journalist at Accountants Daily and SMSF Adviser, which are the leading sources of news, strategy, and educational content for professionals in the accounting and SMSF sectors.

Josh studied journalism at the University of NSW and previously wrote news, feature articles and video reviews for Unsealed 4x4, a specialist offroad motoring website. Since joining the Momentum Media Team in 2022, Josh has written for Accountants Daily and SMSF Adviser.

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